Imagery courtesy of Kempinski Resorts.
Kempinski Resorts’ first foray into the southern hemisphere earns our newest ‘Venture of the Week’ title with a spectacular clifftop growth.
The posh European model is making a splash in Brazil with the renovation of the historic Laje de Pedra Resort within the Serra Gaucha area.
Opening up Brazil
The deal was a part of a mission to open up and develop the Brazilian marketplace for Kempinski, in partnership with LDP Canela S/A.
The resort has an imposing modernist structure, inbuilt 1978 in response to plans by Oscar Niemeyer’s disciple Edgar Graeff. The spectacular web site in Canela showcases a spectacular view over the Quilombo Valley on high of a 400 m cliff. After intensive modernisation to hold the spirit of this well-known property into the current, Kempinski Laje De Pedra Resort & Residences is scheduled to open in 2024.
Based on Bernold Schroeder, Kempinski’s interim CEO and chairman of the board of administrators, the event’s intention is “to carry this architectural icon again to life, by a dedication to first-class high quality mixed with timeless class and to place it as a vacation spot of the best degree”. He emphasised: “This is a superb alternative for us to enter the South American market by an distinctive mission.”
The deal was seen as an unmissable funding for the mission companions from the outset. José Paim, who acquired the resort in 2020 from the Habitasul Group, together with José Ernesto Marino Neto and Márcio Carvalho, stated that he didn’t hesitate when the chance arose. He recalled: “I’m from Rio Grande do Sul and I’ve identified Laje de Pedra because it opened and, like everybody else who has been there, I’ve an excellent emotional attachment to the place. It’s one of the vital lovely locations I’ve ever been, with quite a lot of historic significance – one thing which all Kempinski properties have.
“We’re very proud to carry the very first Kempinski Resort within the Southern Hemisphere of the American continent to Resort Laje de Pedra in Canela. This transfer will certainly place Canela and the area throughout the luxurious vacation spot circuit in South America.”
Laje de Pedra’s restructuring plan consists of essential architectural refurbishment and growth work to ensure that it to regain its main place within the leisure resort trade in Brazil. Architects Perkins & Could have been tasked with main the intensive modernisation programme, with Anastassiadis Architects designing the interiors. Sergio Santana will present the landscaping.
The resort will home 330 residences in a complete space of 61 thousand sq m, with state-of-the-art residential suites ranging in measurement from 54 to 290 sq m. A number of the houses at Laje de Pedra might be offered beneath a shared possession scheme, which, for instance, might imply some residences have 4 co-owners, who would every have the ability to use the area for 13 weeks a yr.
The ultra-premium non-public residences may even present all of the companies of a six-star resort, together with on-call butler, cellar and a person non-public storage, secured to guard luxurious vehicles.
Consuming and leisure in type
The resort’s points of interest will embrace 4 eating places, together with a steakhouse in a contemporary Gaucho type and an Italian enoteca, 5 worldwide bars with spacious terraces and distinctive views, plus a wine bar and a rooftop bar with an open hearth.
Leisure and rest for company comes within the type of a 1,000 sq m fitness center, a complicated European-standard spa, a Youngsters Membership and a rooftop heated pool. The mission will embrace assembly and convention rooms, in addition to a resort theatre.