Nice London Hospitality (glh), the most important resort owner-operator in London, UK, is to rebrand this autumn.
The enterprise will turn out to be Clermont Resort Group to align extra intently with its anchor model, The Clermont.
This modification of company identification marks the fruits of £90 million funding previously 4 years. glh’s goal is to reposition the corporate inside the journey, hospitality and leisure markets by streamlining and repositioning a variety of property property underneath three key manufacturers: The Clermont, Thistle and Onerous Rock Resort London.
The technique illustrates the enterprise’ ambition for future progress past London, with a give attention to main cities inside the UK and throughout Europe. The group has indicated there’s extra funding deliberate throughout the portfolio within the coming months, following an preliminary £18 million refurbishment of The Clermont properties in Charing Cross and Victoria.
Jon Scott, CEO at glh mentioned: “This can be a important milestone for the corporate and marks the start of a brand new period. Clermont Resort Group provides a wealthy and numerous portfolio for a spread of visitor wants, and our new technique and imaginative and prescient brings them underneath one roof with extra readability than ever earlier than.
“Because the trade continues to be in restoration, we all know there’s a raft of alternative to develop and develop as we faucet into our visitors’ wants. We all know that folks will proceed to journey and spend on nice experiences, however will probably be extra discerning about their selections. As Clermont Resort Group we’re a people-first enterprise, subsequently to create our new imaginative and prescient we’ve labored intently with buyer insights and our staff to make sure we’re adapting to their wants, and delivering extraordinary experiences and providers in a daring and impactful method.”