Pictured: the recently-opened Citadines Raffles Place Singapore.
CapitaLand Funding Restricted’s The Ascott Restricted division has unveiled a refresh of its Citadines aparthotel model, whereas it has 80 properties beneath growth throughout 56 cities.
Ascott acquired the Citadines chain in Europe in 2004 and has since quadrupled its portfolio with 104 properties in operation, together with its newest flagship property, Citadines Raffles Place Singapore.
Citadines, which suggests ‘metropolis dwellers’ in French, is aimed toward travellers who search high quality metropolis residing, providing the consolation of a serviced residence mixed with the flexibleness of a resort. The refreshed model is anchored upon the dedication to supply company with the perfect of metropolis residing whereas inspiring them to dwell, work and play in some ways.
The up to date Citadines model, with a tagline of ‘for the love of cities’ seeks to constantly curate distinctive experiences and repair choices that finest meet the wants of its company.
Tan Bee Leng, Ascott’s MD for model and advertising and marketing, stated: “Citadines is a vital model in Ascott’s portfolio and we glance to aggressively increase its footprint in key cities around the globe. We have now all the time believed out there potential of aparthotel residing. Supported by its design versatility, beneficial visitor demographics and resilient market fundamentals, the expansion of the model has been exponential.
“Over the previous few years, the serviced condo enterprise has remodeled. We have now likewise pivoted our choices in direction of a hybrid mannequin that will not solely permit us to supply the choice of each resort rooms and serviced residences, but additionally a sturdy programme that higher caters to the life-style wants of our company.
“With the buoyant development in each company and leisure journey throughout key markets, we’re excited to bolster our enlargement plans for Citadines. Particularly as journey resumes, it’s well timed for us to embark on a model refresh for this quickest rising model. With the trajectory we’re seeing, we’re assured to proceed rising Citadines, which has probably the most intensive international footprints amongst aparthotel manufacturers, to ship worth for each our company and house owners.”
As a part of the refreshed model and its ambition to advertise a well-balanced life-style, ‘activ∞’, will probably be a key model signature throughout all Citadines properties. A curation of facilities and programmes to jumpstart metropolis residing, activ∞ is meant to make sure company can dwell, work and play seamlessly throughout the property and across the metropolis. This contains resident occasions which might be specifically designed to activate the infinite prospects of metropolis residing, health facilities and programmes that encourage an energetic life-style.
Different model signature initiatives embrace the café check-in expertise at Citadines Raffles Place Singapore, the place company will probably be greeted by an built-in reception incorporating the stress-free vibes of a café as they step into the foyer. At Citadines Bay Metropolis Manila within the Philippines, the social lounge has been revamped right into a espresso bar, the place company can work together and chat over a cup of espresso.
Convertible options are additionally one other model signature that permits for the transformation of rooms and property areas to go well with the each day work and life-style wants of company. At Citadines Raffles Place Singapore, company searching for to arrange their meals or host a non-public assembly in a extra social setting might benefit from the residents’ kitchen, a non-public eating area which doubles up for each conferences and intimate eating occasions. A shared workspace on the foyer is fitted with various seating preparations together with communal tables in addition to barstools at excessive tables to make sure that totally different working types are met.
With the disclosing of the refreshed Citadines model, the total suite of key model signatures will seem as properties progressively roll out all initiatives throughout areas together with the Americas, Asia Pacific, Europe and the Center East by 2025.
Tasks presently within the pipeline for the model embrace Citadines Toulouse, an 85-key growth arriving in France subsequent yr; Citadines Walker North Sydney, a 252-room serviced residence web site which will probably be a part of a 48-storey built-in growth heading to the main Australian metropolis in Q2 2023; and Citadines North Pattaya, a 300-key property because of open in Thailand in Q3 2023.