Samsung’s expanded OLED TV lineup features a new lower-priced collection

Samsung is lastly providing a couple of OLED TV collection. The corporate is increasing its Quantum Dot OLED vary so as to add a extra reasonably priced S90C household (pictured above). You will need to accept a scaled-back model of object-tracking sound and will not get the S95C’s near-flush wall mounting or exterior connection field. You will nonetheless get a punchy QD-OLED picture, AI-based HDR mapping, Dolby Atmos audio and syncing with Samsung soundbars.

The S90C begins at $1,899 for a 55-inch mannequin and scales as much as $3,599 for a 77-inch model. A 65-inch set is “coming quickly.” Conveniently, these costs match what LG is asking for equal C3 TVs — Samsung is clearly desperate to upstage its most important rival, though it nonetheless does not provide Dolby Imaginative and prescient HDR.

You will even have extra choices in the event you’re prepared to spend further on the S95C. Along with the already-shipping $4,499 77-inch mannequin, Samsung is including extra affordable 55-inch ($2,499) and 65-inch ($3,299) screens. These costs are increased than final 12 months’s fashions, however match the costs of LG’s G3 line. Samsung claims a barely brighter 2,000-nit output and a 144Hz refresh charge for appropriate PC video games.

Each the S90C and S95C are rolling out right now. It is too quickly to say if Samsung or LG has the very best OLED TV household this 12 months, however it could come all the way down to variations like Dolby Imaginative and prescient assist or a brighter image. Nonetheless, it is protected to say Samsung is now absolutely invested in OLED TVs after avoiding them for years. The additional competitors could also be excellent news if it results in extra aggressive pricing and have upgrades.