Pictured: Laïla, Seychelles, a Tribute Portfolio Resort.
Marriott Worldwide plans to broaden its operations in Africa with the anticipated addition of over 30 accommodations comprising over 5,000 rooms by the tip of 2024.
The corporate’s progress throughout Africa is basically pushed by its select-service manufacturers which signify half of its present growth pipeline within the continent.
The select-service manufacturers within the area, led by Protea Resorts by Marriott and 4 Factors by Sheraton, make up greater than 50% of the corporate’s property additions in Africa by way of to 2024. Protea Resorts by Marriott already has over 60 accommodations throughout 9 international locations on the continent. The model expects to additional broaden its footprint throughout the continent with 10 anticipated additions by the tip of 2024, together with the upcoming Protea Lodge Accra Kotoka Airport within the Ghanaian capital. Plans embrace the marque’s first properties in Kenya, Malawi, and Angola, and additional enlargement in South Africa the place it’s anticipated to open 5 new accommodations.
4 Factors by Sheraton continues to construct on its momentum in Africa with 5 anticipated additions by the tip of 2024. These enlargement plans for 4 Factors by Sheraton embrace the model’s entry into Uganda, Senegal, Democratic Republic of the Congo, and Cape Verde. The strand additionally expects to open its second property in Nigeria, 4 Factors by Sheraton Ikot Ekpene.
Moreover, Marriott additionally continues to see progress alternatives throughout Africa for its premium and luxurious manufacturers. The corporate’s enlargement plans for its premium manufacturers throughout the continent embrace the launch of Delta Resorts in 2023. Delta Resorts, which goals to supply company with what they want for a seamless journey expertise, is anticipated to make its entry into Africa with the opening of Delta Resorts by Marriott Dar es Salaam Oyster Bay in Tanzania.
Plans for Tribute Portfolio, a rising world household of impartial design-led accommodations, embrace the anticipated opening of Laïla, Seychelles, a Tribute Portfolio Resort. The corporate can also be slated to introduce the Westin Resorts & Resorts model in Ethiopia with the anticipated opening of The Westin Addis Ababa. Moreover, Marriott Worldwide plans to develop its assortment of impartial properties below the Autograph Assortment Resorts model with new properties anticipated in Tanzania and Algeria, alongside Lodge Le Faberge, Autograph Assortment in Casablanca, Morocco.
Marriott Worldwide additionally plans to broaden its portfolio of luxurious manufacturers with 5 openings in Africa by the tip of 2024. The corporate is anticipated to introduce The Ritz-Carlton and St. Regis manufacturers in Morocco with the anticipated additions of The Ritz-Carlton, Rabat Dar Es Salam, and The St. Regis La Bahia Blanca Resort, Tamuda. JW Marriott is anticipated to enter Kenya with the openings of JW Marriott Lodge Nairobi and JW Marriott Masai Mara Lodge, which is able to mark the corporate’s first property within the luxurious safari house.
Karim Cheltout, regional vp – growth, Africa, Marriott Worldwide, stated: “Marriott Worldwide’s enlargement plans reinforce its dedication to Africa and spotlight the expansion of the journey and tourism sector throughout the continent. We proceed to see alternatives to broaden in main gateway cities, business centres, and resort locations throughout Africa, whereas catering to the area’s ever-changing and evolving markets by way of our various vary of extraordinary manufacturers.”
Marriott’s present portfolio in Africa encompasses almost 130 properties and greater than 23,000 rooms throughout 20 international locations.