Unidrain, a Danish producer of high-end toilet options, utilized a twin focus once they expanded from drains into all kinds of loo equipment: sustaining their Scandinavian design ethos – and making certain that useful issues come first.
Success created demand for extra
Again within the early 2000s, Danish firm Unidrain shortly achieved nice success with linear drains that enabled architects to push the drain to at least one aspect of the cubicle. Market response quickly confirmed a requirement for different toilet equipment to match the smooth aesthetic of the drains. Accordingly, the corporate started work on what could be often called the Reframe Assortment.
Designed with a watch for perform
Worldwide Gross sales Supervisor René Risom from Unidrain explains: ‘After we got down to create a full line of loo equipment, from cabinets and hooks to rest room brushes, rest room roll holders, and extra, all the pieces was – and nonetheless is – ruled by a particular strategy to design: We needed to create one thing that ties in with the Unidrain aesthetic and which doesn’t simply look good, however really solves sensible issues. To us, good design is sturdy design that makes an actual distinction. A Unidrain product should at all times stand out and resolve precise issues.’
Fixing sensible issues
Throughout the varied new designs already created, making a distinction has concerned addressing all types of on a regular basis wants for installers, lodge company, and customers alike. For instance, an ingenious, but simple-to-use mounting system makes it straightforward to adapt the nook shelf to partitions which can be out of true. The bathroom brush holder is engineered for superior hygiene. And cabinets are designed to provide all objects on them a agency grip. Each product has a minimum of one little engineering secret that units it aside from the gang.
Common with customers and design lovers
‘We totally realise that customers gained’t concentrate on how a lot thought has really gone into crafting these particular variations of acquainted objects,’ says René Risom, ‘however we all know from expertise and stories that they discover them nice to make use of – they usually definitely observe the pared-back magnificence of the design, particularly when a number of completely different items from the gathering are used collectively for a completely co-ordinated look’.
That is additionally why Unidrain merchandise with their smooth traces and top quality are the go-to possibility throughout the globe at five-star inns, spas and boutique inns.
A rising assortment
The gathering has grown steadily over time, to the purpose the place a full vary of equipment at the moment are obtainable. ‘These merchandise are sturdy and made to final – when it comes to utility in addition to seems. Such a long-term strategy is a really Scandinavian mind-set about design, and it usually fairly naturally results in an aesthetic that’s easy and timeless, making it straightforward to mix into an total scheme. And naturally we’re nonetheless pondering up new methods of subtly enhancing issues, so we’d effectively have extra in retailer for the hospitality sector at a future date’.