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Magnuson Resorts names Jérémie Dardard because the group’s COO forward of its subsequent part of development.
The hospitality group is increasing throughout each the US and UK by working with lodge homeowners on the lookout for conversion options backed up by distribution and income administration.
New management
Because the group’s new COO, Jérémie Dardard will oversee Magnuson Resorts’ each day operations whereas selling the corporate tradition and imaginative and prescient.
“As we develop, he’ll deliver a contemporary pair of eyes and his a few years of expertise within the lodge business to bear,” mentioned CEO Thomas Magnuson.
“Jérémie has glorious administration expertise and the precise temperament for the job and we’re thrilled to advertise him as we assist extra homeowners obtain the very best efficiency for his or her resorts.”
Based mostly within the UK, Dardard has been with Magnuson Resorts for the previous 4 years. He most lately served as world head of company income technique.
“What I like essentially the most about Magnuson is the tradition. There isn’t any politics and that’s very uncommon,” mentioned Dardard.
Strategic growth
“Now we have been signing resorts all through the pandemic and been beating document after document with efficiency, however there may be nonetheless extra to realize,” mentioned Dardard. “I imagine that homeowners are more and more drawn to our mannequin, which affords requirements with out standardisation and no pricey PIPs to hitch our rising portfolio.”
The group is increasing throughout its manufacturers with an elevated give attention to franchising within the US. The corporate signed 80 resorts within the US and UK in 2021 and reported a 40.5% enhance in income per out there room for its Unbiased Assortment in 2021 in comparison with the identical interval in 2019.
“Because the business enters a bumpy restoration part, we anticipate a robust development pipeline in 2022 as Magnuson focuses on capturing important enterprise in native markets and serving to upper-economy and midscale resorts reposition to increased income segments,” mentioned Magnuson.
