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Amadeus and SEPAQ Lodges win “Finest Lodge and Lodging On-line Marketing campaign”.
A current Amadeus iHotelier®-driven promotions marketing campaign for SEPAQ Lodges took dwelling the “Finest Lodge and Lodging On-line Marketing campaign” on the 2022 Web Promoting Competitors (IAC). The profitable marketing campaign for SEPAQ Lodges demonstrated the flexibleness and velocity to deployment for creating and merchandising new promotions with the iHotelier Reserving Engine. This marks the seventh yr in a row that campaigns supported by Amadeus Reservations options have taken dwelling high prizes on the IAC awards.
The Buyer
SEPAQ (Société des établissements de plein air du Québec) is a public group dedicated to showcasing the pure fantastic thing about the Canadian Province of Quebec by way of journeys, experiences, and stays. Situated in nationwide parks, SEPAQ Lodges permit company to expertise the great thing about Canada whereas having fun with a 4-star expertise.
The Marketing campaign
Through the Spring of 2021, as COVID-19 started to subside and provinces reopened in Canada, the tourism trade was attempting to get again on its toes. Understaffed resorts have been coping with a lowered workforce and wanted to make use of know-how to get clients enthusiastic about travelling once more. The Quebec Tourism Board sought to assist hoteliers recuperate whereas supporting native tourism by offering $75 CAD reward playing cards which could possibly be utilized for native sights inside Quebec Metropolis for each two-night keep at 115 native space resorts. With solely a single day from the motivation’s announcement on Might thirty first, 2021 till this system’s launch, SEPAQ was trying to shortly benefit from the brand new reward card program to assist drive bookings to their properties.
Amadeus helped SEPAQ to advertise the brand new reward card incentive shortly and simply to potential company utilizing the distinctive “Service Promotions” capabilities within the Amadeus iHotelier® Reserving Engine – the guest-facing platform that permits company to e-book stays on the SEPAQ web site. Service Promotions permit hoteliers to low cost and merchandise particular affords (fairly than simply charges) to potential company as a way to make the reserving extra attractive and drive higher direct bookings. The Tourism Board reward card was an ideal use case and software for this function, because it allowed SEPAQ Lodges so as to add higher visitor worth to every reserving with out having to low cost their charges.
SEPAQ utilized iHotelier Service Promotions to shortly create a brand new promotion for the reward card and merchandise it utilizing show promoting on their very own web site in addition to common resort metasearch websites (Google Lodges, Kayak, Trivago, and so on.) and by that includes it of their reserving stream. Potential company looking for rooms within the SEPAQ reserving engine have been then in a position to shortly assess the worth of the brand new incentive, and immediately add the reward card to their reserving, which helped improve reserving conversion charges for SEPAQ and add further worth to the visitor expertise.
The Outcomes
With just a few minutes of labor, SEPAQ Lodges was in a position to construct the brand new reward card incentive and merchandise it alongside the consumer’s journey. They started receiving their reward card incentive-driven bookings inside two hours. Inside 30 days of the motivation program’s announcement SEPAQ had booked greater than 200 stays by way of the reward card incentive marketing campaign, representing 25% of all reward playing cards delivered by the Quebec Tourism Board to the 115 collaborating resorts.
Learn the complete case research right here.
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