IHG Resorts & Resorts is to debut its Vignette Assortment model within the Americas following the signing of a website in Mexico’s Yucatan peninsula.
The El Gran Encomendero lodge marks a primary for IHG’s Luxurious & Way of life Assortment model in each Mexico and the Americas area, and builds upon robust momentum from earlier signings throughout Asia, Europe and Australia following the model’s August 2021 launch.
Scheduled to start development in early 2023 for a Q3 2025 supply, the 83-key property will anchor a four-storey, upscale mixed-use growth in Valladolid – a historic city practically 25 miles west of the Chichen Itza ruins and in proximity of the Balam archeological website and a number of cenotes.
The lodge will ship a visitor expertise rooted in regional tradition, that includes luxurious rooms, a restaurant and bar, rooftop pool, spa, health centre and 1,600 sq ft of assembly house.
Every Vignette Assortment lodge incorporates a title reflective of a component of its historical past, character or location. El Gran Encomendero’s billing takes inspiration from Pedro Sierra Lina’s e book, ‘Trilogia Sobre la Casa del Encomendero de Valladolid’.
Underneath the possession of Grupo Alves, the property moreover will symbolize the primary branded lodge within the Valladolid neighborhood amid its retail and tourism renaissance.
Paul Adan, senior regional VP, MLAC, IHG Resorts & Resorts, mentioned: “With practically 200 resorts open or within the regional pipeline, Mexico stays a fast-growing precedence marketplace for IHG. El Gran Encomendero is a particular and ultimate introduction to the Americas for our Vignette Assortment model, and the primary of many we hope to deliver to this market and the world within the coming years. We welcome the chance to guide this venture ahead alongside the implausible group at Grupo Alves.”
Erick Alvarez, CEO, Grupo Alves, added: “Valladolid’s deep historical past and coveted location make it ultimate for El Gran Encomendero. We’re assured that this stunning and opulent property will rapidly grow to be the regional vacation spot for travellers, and we look ahead to working with IHG to show our imaginative and prescient right into a actuality. I’d additionally prefer to thank Lic. Ernesto Herrera Novelo, secretary of financial growth and labour for the State of Yucatan, for overseeing the signing of our franchise settlement.”
IHG anticipates opening greater than 100 new Vignette Assortment properties in sought-after international city and resort areas and heritage locations in the course of the subsequent 10 years.
Already within the pipeline is Casa da Companhia Porto, a excessive finish boutique website in Porto, Portugal, comprising 40 rooms and luxurious suites. The interiors of this historic constructing have been restored to their unique 18th century design for the lodge’s re-opening as a Vignette Assortment property in Q1 2023.
Plus Vignette Assortment Aquatique Pattaya will debut the model in Thailand in 2024. The 234-key property will likely be on the coronary heart of a significant life-style and leisure complicated that includes resorts, retail and eating shops, and conference areas, and can grow to be a vacation spot idea designed to enchantment to the brand new technology of travellers.