Imagery courtesy of IHG Motels & Resorts.
IHG Motels & Resorts has unveiled the most recent evolution of its upscale Even Motels model by an up to date design, refreshed restaurant and built-in wellness expertise.
Developed in collaboration with franchisees, the brand new Even prototype is geared toward being extra environment friendly to construct and function, making funding within the model extra engaging in additional markets and driving future development.
With 50 international resorts open or within the pipeline, the model was created to keep up travellers’ wellness routines. The model’s evolution is designed to broaden its enchantment and seize extra demand from visitors seeking to keep nicely after they journey for enterprise or leisure.
The modifications are designed with flexibility and selection in thoughts. The brand new Even Kitchen & Bar restaurant operates inside a targeted service mannequin and contains a menu that ought to meet the wants of visitors eager to eat healthily on the street whereas additionally providing plenty of choices for visitors eager to indulge.
Moreover, the prototype consists of enhanced in-room health choices delivered by three new room varieties, every that includes experiences that ought to enhance the potential for premium charges and provides visitors extra exercise alternative.
Different Even hallmarks embody spa-inspired showers, a 24/7 market, a state-of-the-art athletic studio, and complimentary on-demand digital content material.
Wellness inside attain
Raul Ortiz, VP, international advertising and marketing and model administration for Even Motels, stated: “Even Motels is a strategic long-term precedence for IHG Motels & Resorts. Enhancing the model expertise to achieve much more visitors whereas driving elevated proprietor returns is the best way we’re rising Even Motels.
“Our core mission is to place wellness whereas travelling inside attain for extra folks. Our new choices and richer experiences enchantment to extra travellers and homeowners.”
Components of the brand new design might be included at upcoming US openings in Austin and Waco, Texas; Bozeman, Mont.; Portland, Ore. and Lengthy Island Metropolis, N.Y.
Moreover, Even Motels will quickly enter the San Diego market with a recently-signed new dual-branded property (together with Staybridge Suites) scheduled to interrupt floor in 2023.