L-r: Hwei Yee Tan, CEO, STC Property Administration; Eric Teng, CEO, Straits Developments; Rajit Sukumaran, MD, South East Asia and Korea, IHG Accommodations & Resorts; Vivek Bhalla, vp, operations, South East Asia and Korea, IHG Accommodations & Resorts.
IHG Accommodations & Resorts shall be bringing the Crowne Plaza Accommodations & Resorts model to Malaysia’s Penang state after agreeing a deal for a ‘future metropolis’ website.
The brand new partnership between IHG and STC Property Administration Sdn Bhd will see the lodge built-in as a part of Straits Metropolis, an expansive 40-acre, sustainable combined improvement in Butterworth.
The location incorporates inexperienced applied sciences to advertise a extra sustainable dwelling and areas designed to encourage interplay, communication and creation. The grasp plan improvement is by The Straits Buying and selling Firm Restricted and Malaysia Smelting Company Berhad.
At a waterfront location, the flagship Crowne Plaza Penang Butterworth Straits Metropolis will supply sweeping views of the Straits of Penang. The 343-room lodge will host facilities and amenities catering to travellers of each disposition when it opens in Q1 2024.
Eric Teng, CEO of Straits Developments Pte Ltd stated: “Upon completion, Straits Metropolis will assist elevate Butterworth Penang as the longer term metropolis, comprising an built-in mixture of residential, retail, workplaces and business parts. We’re assured that the partnership with IHG will carry our imaginative and prescient of creating Straits Metropolis right into a world-class work-live-play vacation spot to life.”
IHG’s MD for South East Asia and Korea, Rajit Sukumaran, stated: “We’re delighted to companion with STC Property Administration to debut the Crowne Plaza model to Butterworth Penang, and in Butterworth’s scenic coastal space that’s present process transformation to grow to be the brand new residential and business hub of Penang.
“This signing underscores IHG’s dedication to additional develop its footprint throughout Malaysia and develop its portfolio in strategic locations. The Crowne Plaza model is an ideal match for contemporary travellers who need a seamless transition between work and life, and for enterprise nomads working remotely throughout the globe. We’re assured that Crowne Plaza Penang Butterworth Straits Metropolis will improve the hospitality providing in Butterworth and set a brand new commonplace for blended journey.”
Majoring in Malaysia
The Crowne Plaza model continues to develop quickly throughout Asia Pacific, with extra IHG properties scheduled to open in Malaysia within the subsequent few years, together with Crowne Plaza Kota Kinabalu, Crowne Plaza Kuala Lumpur Metropolis Centre, Resort Indigo Kuala Lumpur on the Park, and Kimpton Kuala Lumpur.
IHG’s upcoming launches are a part of a pipeline of 10 lodges on account of open in Malaysia within the subsequent three to 5 years, including to the prevailing six properties it operates. Asia Pacific itself would be the future residence of greater than 75 Crowne Plaza lodges which is able to function the newly opened Crowne Plaza Phu Quoc Starbay in Vietnam, and future openings together with Crowne Plaza Vinh Yen Metropolis Centre in Vietnam, Thailand’s Crowne Plaza Bangkok Grand Sukhumvit, and Crowne Plaza Melbourne Carlton in Australia.