Imagery courtesy of IHG Motels & Resorts.
IHG Motels & Resorts has signed a strategic alliance framework settlement with long-term companion Solar Hospitality Group to spice up its presence in Vietnam.
The multi-property deal is to develop 4 resorts throughout two locations, providing 2,709 rooms to fulfill the rising demand from home and worldwide friends.
Scorching springs and onsen
IHG’s Crowne Plaza, Vacation Inn Resort and voco manufacturers will take centre stage within the enlargement of Ba Na Hills, Vietnam’s highlands leisure complicated, whereas the Vacation Inn Resort model will make its debut at Halong Bay in Quang Ninh Province, inside Yoko Park – the primary large-scale sizzling spring resort within the nation.
The 2 firms additionally signed a memorandum of understanding to discover additional tasks – beginning with the event of a variety of Vignette Assortment onsen-wellness resorts and merchandise throughout Vietnam, in collaboration with world-renowned spa and wellness marketing consultant Raison d’Etre (RdE).
As a part of the settlement, IHG and SHG additionally intend to collaborate on studying and improvement, high quality assurance, the joint creation of recent strains of services and products, and company social accountability efforts in Vietnam.
Landmark deal
Serena Lim, vice chairman, improvement, South East Asia and Korea at IHG, stated: “Our new landmark portfolio deal of 4 resorts with 2,709 rooms will increase 10-fold the whole variety of rooms IHG is managing for SHG. I’m delighted that our plans to develop three resorts collectively in Ba Na Hills cements our standing because the main lodge operator in Central Vietnam with greater than 4,000 rooms opened and, within the pipeline, throughout our InterContinental, Resort Indigo, Crowne Plaza, voco and Vacation Inn manufacturers in Danang and Hoi An.
“At IHG, we’re all the time enthusiastic about progress, so I’m particularly excited by the prospect of taking our relationship with SHG to the subsequent degree with an MoU for a strategic alliance framework settlement to collaborate on additional tasks – beginning with the debut of Vignette Assortment in Vietnam. I’m sure that the model’s onsen-wellness idea and expertise will set a brand new benchmark for hospitality within the nation, and we will’t wait to introduce it to our friends.”
Pushing boundaries
Nguyen Vu Quynh Anh, CEO, Solar Hospitality Group, stated: “We’re excited to increase our profitable partnership with IHG. Collectively, we’re dedicated to pushing the boundaries of Vietnam tourism and hospitality by creating world-class vacation spot ideas and experiences.
“SHG and IHG have all the time aligned with our inherent want to innovate, do enterprise responsibly and take into consideration the longer term. We’re creating gorgeous locations for home and worldwide travellers which have long-term sustainability in thoughts, and can straight create jobs and financial improvement alternatives for folks and communities throughout Vietnam.
“Collectively, we’ll promote the wonder and potential of Vietnam globally for a few years to return with our three new IHG-managed resorts in Ba Na Hills, an excellent wellness expertise at Vacation Inn Resort Yoko Park, and a variety of Vignette Assortment all-villa onsen-wellness resorts, beginning with two in Quang Hanh. Providing one-of-a-kind stays, the Vignette Assortment model is a good match for our onsen-wellness collaboration, with every lodge serving up a definite service model and character to stress every explicit location.”
Vignette introduction
This newest collaboration between IHG and SHG introduces Vignette Assortment to Vietnam. IHG’s latest luxurious and way of life model is a group of luxurious, impartial and distinctive resorts that profit from IHG’s international scale and experience, whereas retaining their distinctive id and expertise.
The 178-villa Solar Onsen Village, Vignette Assortment and 194-villa Quang Hanh Onsen Village, Vignette Assortment, positioned adjoining to the favored Yoko Onsen, are the primary two tasks below collaboration. Like others to comply with, every venture may have its personal theme and focus, and have particular person experiences and merchandise tailored by Raison d’Etre (RdE), the venture’s spa and wellness marketing consultant and companion.
Doubling goal
Vietnam continues to be a powerful progress marketplace for IHG which has 15 resorts within the nation and goals to double its property by 2027 by a pipeline of 20 properties, making greater than 6,000 further rooms obtainable to friends.
Following the current model debut of Regent Motels & Resorts with Regent Phu Quoc, IHG will introduce its premium model voco resorts by opening voco Ma Belle Danang subsequent 12 months. It’s persevering with to develop throughout all market segments and welcoming home and worldwide travellers to many new secondary and tertiary locations, together with Ha Lengthy Bay, Sapa, Ba Na Hills, Yoko Park, Phu Quoc and Vinh Yen.
