Imagery courtesy of Winking Froh Architekten.
Deutsche Hospitality can be opening a lodge beneath its new Home of Beats banner within the Hanseatic metropolis of Hamburg throughout Q1 2026.
Boasting 263 rooms, Home of Beats Hamburg is being constructed as a part of the Meltingport actual property improvement taking form at Versmannstraße within the Elbbrücken Quarter in HafenCity.
Actual property builders GBI and Nord Mission are behind the brand new complicated, alongside mission supervisor Reos. The positioning may also home 200 residences for college students and trainees from GBI’s SMARTments model household and about 4,600 sq m of workplace area.
Meltingport’s underlying technique is to construct a property which minimises CO2 output and makes use of as many recyclable circular-economy merchandise as doable, then managing it effectively and sustainably whereas conserving assets by assistance from digital know-how.
The lodge is a milestone for Deutsche Hospitality on its technique to establishing a contemporary new lodge model in its portfolio. Websites debuting the model embody: Home of Beats Munich, Home of Beats Trieste and Home of Beats Milan.
The brand new way of life idea makes the lodge a hub for everybody serious about artwork and tradition in addition to cosmopolitan and fashion-minded travellers alike, with the goal of turning the lodge right into a catwalk.
Deutsche Hospitality’s senior vp of operations Denis Hüttig mentioned: “Its vibrant and pulsating style, tradition and music scene makes Hamburg our location of selection for a Home of Beats lodge. Positioned straight within the centre of the northern German metropolis and within the quick neighborhood of the Elbphilharmonie, Sankt Pauli and the Portuguese Quarter, with Home of Beats we provide a novel lodge expertise to the form of company who’re at dwelling on the catwalks and phases of this world.
“Within the coming years, we can be increasing the Home of Beats portfolio to different areas reminiscent of Milan and different worldwide world cities.”
Blended use mission
Anja Bachmann, head of improvement at GBI Holding AG mentioned: “We wish to discover the very best mixture of makes use of for every location to create a high-quality setting and sustainable city improvement; mono-structures are to be averted. In an space as necessary for town as HafenCity, this must be an overriding goal.”
For Jürgen Paul, MD of Nord Mission GBI Beteiligungsgesellschaft, the combination within the Elbbrücken Quarter is especially efficient: “With Home of Beats and the residences for college students and trainees, we can be attracting a whole lot of younger folks to HafenCity. The entire of HafenCity will profit from this far past the precise development web site.”