Rendering of Cambria Motels’ new prototype.
Cambria Motels is driving coast to coast enlargement all through its residence USA market with 4 groundbreakings and 10 new franchise agreements.
Constructing on its technique to repeatedly develop its footprint in sought-after markets, Selection Motels Worldwide’s upscale model awarded 10 franchise agreements to develop its new resort prototype.
Scaling to market
Launched in late 2021, the brand new prototype is designed to construct the appropriate sized Cambria for the appropriate market, serving to to decrease the full price of proudly owning a Cambria resort whereas persevering with to ship on core upscale hallmarks.
The most recent choice will proceed to ship signature facilities that attraction to fashionable travellers. These new franchise agreements are geared toward serving to speed up the model’s presence in sought-after secondary markets and leisure locations, together with: Buckeye, Arizona; Tracy, California; Sacramento, California; Palmdale, California; Seekonk, Massachusetts; West Yarmouth, Massachusetts; Southaven, Mississippi; Portsmouth, New Hampshire; Medford, Oregon; and Sevierville, Tennessee.
The fitting builders
Selection Motels’ senior vp of growth, upscale manufacturers, Mark Shalala mentioned: “Key to our continued success is working with the appropriate builders in the appropriate markets, which is why we’re proud to supply yet one more growth choice for brand new and present homeowners alike to develop their portfolio with the Cambria model.
“From the beginning, Cambria has been revered amongst company for delivering an upscale product that’s each approachable and thoughtfully curated only for them. These similar tenets have at all times been central parts of the model’s worth proposition, and are equally mirrored within the newest prototype, which is meant to ship cost-efficient designs and operational effectivity in a classy package deal, so extra homeowners can faucet into the rising upscale market.”
A number of groundbreakings
Because the model grows each its design-forward, hybrid prototype and customized accommodations, it celebrated 4 back-to-back groundbreakings in lower than 10 days. This enlargement continues, regardless of the rise in rates of interest and price of supplies. Within the first quarter of 2022 the variety of home franchise agreements awarded for the model has greater than doubled, in comparison with the identical interval of 2021.
The current groundbreakings have been in Rehoboth Seaside, Delaware; a four-storey 90-room growth in Spokane, Washington; a six-storey, 150-room property in Burbank, California; and the three-storey, 115-room Cambria Lodge North Conway, New Hampshire.
Senior vp for upscale manufacturers, Janis Cannon, mentioned: “Cambria Motels has arrived. After efficiently doubling the scale of our portfolio within the final 5 years, the model is now positioned in practically 75% of the highest US markets, the place its design-forward, locally-tailored, upscale expertise continues to resonate strongly with fashionable travellers.
“Development-minded builders have taken discover as nicely, and the favored Cambria prototype provides this group a brand new alternative to entry the advantages of our segment-defining model, whereas streamlining prices and maximising operational efficiencies. These newest growth milestones affirm our enlargement technique is working and collectively, with our rising growth group, we sit up for propelling the Cambria model to new heights and new markets – from scenic Cape Cod to downtown Albuquerque and past.”
There are at present greater than 130 Cambria accommodations open or underneath growth throughout the US in cities equivalent to Chicago, Los Angeles, Nashville, New Orleans, Phoenix and Washington, DC.