Pictured: rendering of Mama Shelter Dubai.
Accor is because of launch one branded residential venture each six weeks all through 2023 and 2024, of which roughly 46% might be positioned within the India, Center East, Africa and Turkey area.
The resort group has been working personal residential communities for greater than 20 years, comprising residences, villas and chalets that function main residences and unique second houses, with every portfolio being designed and serviced to fulfill model expectations and requirements.
Accor operates branded residences on each a managed and franchised foundation throughout 22 of the group’s manufacturers, and presently has a worldwide community and pipeline of over 130 branded residential initiatives.
Deliberate residences embody the quickly to open Raffles Jeddah Resort & Residences within the Kingdom of Saudi Arabia. The property might be positioned within the Corniche and supply unique lodging and quick access to the realm’s most fascinating procuring malls and fundamental streets, in addition to the historic centre of Jeddah.
Plus the twin Raffles Doha and Fairmont Doha will add a mixed 542 keys to the Qatari capital imminently, whereas the 350-room Swissôtel Doha Corniche Park Towers Resort and Residences will be part of them by the top of this yr.
While roughly 75% of Accor’s working branded residential community resides within the luxurious phase, premium manufacturers akin to Movenpick, Pullman, Swissotel, in addition to Ennismore’s Mondrian and Hyde manufacturers, are regularly gaining momentum and now account for 49% of initiatives beneath improvement. Accor is leveraging its premium-tier manufacturers to assist improvement companions attain new consumers and market segments.
Accor can also be seeing growing demand for standalone residential initiatives (and not using a resort element). The group presently has eight open and pipeline standalone residences and, based on Daniel von Barloewen, vp and head of mixed-use for Europe, India, Center East, Africa and Turkey, demand and potential for standalone residences could be very excessive in sure key cities throughout the area, specifically Dubai, Abu Dhabi, Riyadh, Jeddah, Doha and Cairo.
Accor presently operates 425 properties (over 93,008 keys) throughout India, Center East, Africa and Turkey with one other 192 properties (over 41,230 keys) within the pipeline.
von Barloewen acknowledged: “2021 was one other file yr of signings and openings for Accor globally, and our efficiency within the India, Center East, Africa and Turkey area was a significant contributor to this. Up to now, in 2022, now we have signed three branded residential initiatives within the area, with one other three anticipated by yr finish. By the top of 2024 we might be working greater than 15 branded residential initiatives within the area throughout the Accor and Ennismore manufacturers.”
Way of life residences
Whereas luxurious branded residences proceed to play an vital function within the international momentum of branded residences, there may be an elevated demand for life-style branded residential choices. In 2021, Accor and Ennismore entered right into a three way partnership to create the world’s largest and quickest rising life-style hospitality firm, which incorporates branded residences inside its ecosystem.
Louis Abi Abboud, vp improvement and deputy head of Center East, Africa, India and Turkey for Ennismore commented: “Ennismore branded residences signify roughly one quarter of Accor’s current community and pipeline, with SLS, Mondrian and Hyde main the cost, with eight working and 16 pipeline residences between them. Ennismore will open 5 residences initiatives within the area over the subsequent three years. The primary Mama Shelter Residences on this planet may also open in Dubai in 2024.”