Main resort group, Accor, is focusing closely on Asia for its upcoming developments in excessive finish segments.
In response to the group’s Q2 monetary report, on the finish of June it collectively had a pipeline of 1,215 motels and 212,000 rooms.
Excessive finish hits
And for Accor’s excessive finish upcoming motels, the TOPHOTELPROJECTS database at present particulars 573 tasks underway, totalling 113,550 keys.
Of those, 45%, equating to 260 tasks, are located in Asia. Accor’s dwelling European continent represents 27% of the full – 157 excessive finish tasks, whereas Africa is available in third place with 9%/55 websites.
Drilling down additional geographically, we discover that China is way and away the chief relating to particular person international locations, with 93 excessive finish developments. Joint second are Saudi Arabia and Vietnam, with 22 constructions apiece, whereas European international locations lastly get a look-in with a joint third spot for the UK and Germany, at 21 developments apiece.
Asia metropolises dominate the highest rankings for metropolis counts too. Qatari capital Doha comes prime with 10 motels, Manila and Dubai are joint runners up with seven, whereas Singapore follows intently behind with six websites.
This week, Accor’s model restructuring took impact, with the ensuing the 2 arms being: Economic system, Midscale & Premium, comprising the ibis, Novotel, Mercure, Swissôtel, Mövenpick and Pullman manufacturers; and Luxurious & Way of life, bringing collectively Accor’s luxurious manufacturers in addition to the group’s way of life entity, Ennismore.
On the excessive finish resort improvement rating for particular person manufacturers, our database signifies that worldwide enterprise and leisure strand, Novotel, leads the best way with 56 entries. Snug designer marque, Ibis Kinds charges as second in our record, with 52 tasks, whereas government way of life upscale resort model, Pullman Resorts & Resorts, takes the final podium place with 43 properties.
Leaning into luxurious
It seems to be like Accor is de facto leaning into the luxurious section, with no less than 236 5 star developments underway, with upscale 4 star websites topping 225 properties.
2023 is at present the pipeline peak, with circa 165 deliveries in the course of the 12 months – 29% of our excessive finish tally. 2024 follows in second place with 109 completions, equating to 19%, whereas the previous few months of 2022 ought to see one other 88 motels coming on-line.
Typifying Accor’s Asian cost, we’ve Sofitel Doha West Bay, a 420-key property opening within the Qatari capital in Q1 2023 alongside the 396-room Novotel Doha West Bay. The dual tower website is in one of the crucial sought-after areas in Qatar.
Additional east, Pullman Tianjin Kunlun will add 300 keys to Chinese language capability. The resort will cater for each enterprise or leisure travellers and can function a 800 sq m pillarless ballroom and 6 assembly rooms.