Imagery courtesy of Accor.
Three Accor group premium accommodations will debut in Uzbekistan over the approaching years due to a brand new co-operation settlement the agency signed with Hyper Group of Firms.
The signed memorandums will see the opening of Mövenpick Samarkand and Swissôtel Tashkent following the rebranding and renovation of current accommodations, in addition to the development of the brand new Swissôtel Charvak lodge in Navobod village, Tashkent area.
The trio’s whole capability will quantity to greater than 500 rooms, scheduled to open all through the subsequent couple of years.
4 star rebrand
Mövenpick Samarkand will open following the renovation and rebranding of the four-star Registan Plaza Lodge, positioned near the enterprise districts and historic websites of the Previous Metropolis. The seven-storey web site will supply 165 rooms in numerous classes starting from normal to suites. The lodge may have a spa centre with a swimming pool, a gastronomic restaurant, and a big foyer with a lounge bar. The property’s infrastructure may also embrace a big multifunctional house for company and social occasions.
Mövenpick Samarkand is scheduled to open later in 2022.
Swissôtel Tashkent will open following the renovation and rebranding of the luxurious five-star Miran Worldwide Lodge in Tashkent.
Friends will have the ability to select from 173 elegant rooms and suites and revel in numerous wellness and eating amenities. The lodge will likely be good for household journeys and associates’ getaways.
The property is scheduled to open in Q3 2023.
12 months-round Swiss type
Swissôtel Charvak will likely be constructed within the resort space of Navobod village within the Tashkent area, a year-round resort. This can supply 206 rooms and suites in addition to a spa advanced, a health centre, and three swimming pools.
The lodge infrastructure may also characteristic two gastronomic eating places, a bar, a banquet corridor for particular occasions and several other assembly rooms. Opening is scheduled for 2024.
Alexis Delaroff, COO of Accor New East Europe, famous: “With the signing of those three new initiatives we considerably strengthen our positioning within the lodge market of Uzbekistan and introduce two new manufacturers on this nation – Swissôtel and Mövenpick, embodying elegant Swiss luxurious and hospitality traditions.
“1000’s of vacationers come right here yearly, in addition to enterprise travellers as a result of appreciable development of enterprise exercise. We’re assured that the opening of recent accommodations beneath well-known worldwide manufacturers will likely be a further consider selecting Uzbekistan as the subsequent journey vacation spot. I’m grateful to our companions for his or her belief and I hope that collectively we can implement many extra thrilling initiatives sooner or later.”
Premium model improvement
Commenting on Accor’s premium manufacturers improvement within the area, Camil Yazbeck, senior vp improvement, Accor Northern Europe, mentioned: “During the last 5 years, Accor has reworked its model portfolio, transferring from 16 manufacturers to greater than 40 with a focus on high-value segments, together with ultra-luxury, luxurious, premium, and assortment manufacturers. That is the place we see the expansion right this moment.
“Premium manufacturers signify 22% of our total pipeline in Northern Europe and dominate our improvement technique. Accor’s premium manufacturers are world-leading. They optimise our companions’ ROI by way of excessive model consciousness and margins, supported by the worldwide attain of our ALL – Accor Reside Limitless loyalty program. Mövenpick and Swissôtel are each sturdy Swiss heritage manufacturers and we’re completely satisfied to introduce them within the new market.”
Accor and Hyper Group of Firms plan to proceed their partnership sooner or later with a brand new undertaking already in improvement.